Social media participation and social networking is the thing to do. We all do it in one way, shape or form. Twitter, Facebook, MySpace, LinkedIn … the list goes on and on. The looming questions are: How can these networks help me? Will they help me?
They can help you and they can also hurt you. The most important thing to remember about social environments is that 90% of what happens is an opinion or a comment posted by someone to someone else, or by someone to a group or organization. So in essence it becomes a place where users are rating you and evaluating you based on your efforts and/or what you have to say.
It can help you if you are providing something of value to those following you and it can also hurt you if you are wasting time spamming those who had an interest in what you had to say, but are now abusing that with unwanted junk. It’s like the kid in the back of the car constantly asking .. are we there yet? Nobody likes annoying distractions let alone 100’s of emails soliciting your service and/or product. Social networking pitfalls can be avoided by sticking to the facts of what you do and why you do it. Don’t try and be everything to everybody.
The positive aspect of social networking can be a benefit if you are truly using the tools to your advantage and writing good content that people want to read or offering services that people truly want to entertain. If you do this well, you will see floods of new highly targeted visitors to your site(s).
Summing up the Social environment that surrounds us is easy … to succeed, you must embrace. To embrace, you must understand. To understand you must have the passion and the drive to want. What do you want out of the Social Arena?
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